IDENTIFY CONSUMER TRENDS
Companies today must stay in step with fast-changing consumer attitudes, behavior and preferences
BUSINESS360 HELPS CLIENTS STAY ONE STEP AHEAD
We conduct consumer trends studies for clients looking at the consumer space generally and often focusing on segments most relevant for their products and categories
Most tend to encompass a wide range of consumer drivers, including social, cultural, economic, political and environmental
CHALLENGE
Understand our future consumers, focusing on:
  • External market forces (cultural, economic, social, environmental, political...)
  • Gen Z and Millennials in 10 years time
  • Consumption gender differences
  • Emerging influences (lifestyle, technology...)
OUTCOME
  • A wide-ranging consumer study that sets the scene for how Millennials and post-Millennials will drive elements of the category
  • It also assessed how their purchasing and consumption behavior will likely evolve during the following 10 years
Consumer trends study:
  • $3,000-20,000/market
“A REMARKABLY COMPREHENSIVE
REVIEW THAT WILL SERVE AS THE
FOUNDATION FOR A LOT OF OUR
INNOVATION WORK. THANK YOU!”